Creative Portfolio · Michael Gilsinan

Music. Experience. Technology.

I’m a musician, entrepreneur, and hands-on product builder with experience spanning creative identity, physical environments, digital products, and applied AI. My work connects artistic vision, customer understanding, and technology to take ideas from concept to reality.

Practice
Environments · Brand · Product · AI
Based in
New York

Case studies

01 of 04

SUPtown Music & Arts

  • Creative Environments
  • Music & Culture
  • Live Experiences

Co-founded and led concept-to-launch development of a multidisciplinary music and arts venue — classrooms, a performance space, and an art gallery inside one fully renovated commercial space.

Launch concert in the new space
Dec 2019
Inaugural semester
Jan 2020
Classrooms, stage, and gallery in one venue
3 in 1
View case study : SUPtown Music & Arts

02 of 04

Fort Lee School of Music

  • Brand Experience
  • Visual Identity
  • Music Education

Founded in 2010 and grown to two locations, 30 staff, and more than 300 weekly classes, with a creative identity carried consistently across branding, interiors, and live events.

Students served
1,400+
Classes every week
300+
Teachers and staff
30
View case study : Fort Lee School of Music

03 of 04

Stack

  • Consumer Product Design
  • UI & UX
  • AI

A consumer iOS app combining personalized AI coaching, workout tracking, progress analytics, and Apple Health integration, taken from concept through design, development, and App Store launch.

On the App Store for iPhone and iPad
Live
Muscle groups in the body heatmap
22
Person, from concept to launch
1
View case study : Stack

04 of 04

Praxis Stack

  • Music Technology
  • Digital Product Design
  • Applied AI

A platform for scheduling, attendance-based billing, payroll, and reporting that supports Fort Lee School of Music's continuing students, plus an AI feature that turns lesson notes into student and studio-wide insight.

Attendance drives billing, payroll, and reports
1 action
Read by AI for student and studio-wide insight
Every note
Supporting the school's continuing students
Live
View case study : Praxis Stack

About

Classically trained guitarist. Founder. Builder.

Portrait of Michael Gilsinan

I trained as a classical guitarist at a conservatory in New York City and founded Fort Lee School of Music while I was still a student. Over the next decade it grew into a music and arts school with two locations, a full concert calendar, and a team of 30.

Today I’m Director of Strategic Projects at Sitemetric, an AI-powered construction intelligence platform, reporting to the CEO. Alongside that work, I design and build my own products — ST∆CK and Praxis Stack among them — from first concept through launch.

  • Creative environments
  • Brand and visual identity
  • Live music and events
  • Product and interface design
  • Applied AI
  • Data and analytics

Contact

Let’s talk about music, experience, and technology.

Always glad to talk about creative work, live music, and products worth building.