Director, Strategic Projects · Sitemetric

Michael Gilsinan

I analyze operations, uncover insights in data, build the infrastructure to support them, and turn those insights into action. I currently work at Sitemetric, a platform serving more than 1 million workers and 16,000 contractors across 40 states. Before that, I founded a music school while still an undergraduate and grew it into two locations across New York and New Jersey, delivering more than 300 classes each week with a staff of over 30.

Michael Gilsinan
New York, NY

Work

Three things worth pointing at.

01 / 03

2010 — 2020 · Founder

Fort Lee School of Music

Opened it in the second year of my undergrad. Grew it to two locations — Fort Lee, NJ and New York, NY — including a full gut renovation of a street-level NYC retail space. At peak, thirty teachers and staff running 300+ classes a week, plus event work at the DiMenna Center, Baruch College, and other venues.

Fort Lee School of Music
FounderTwo locations30 staff300+ classes / week

Weekend project · iOS

Stack

A strength-training app I built for myself to keep shipping. React Native via Expo, backend on Railway, RevenueCat for subscription plumbing, Resend for transactional email, submitted through Xcode. Not chasing users — the point is the practice of building something end-to-end.

View on App Store
React NativeExpoRailwayRevenueCatResend

Background

From founding a music school to building data infrastructure.

02 / 03

Started college as a performance major. In year two I opened Fort Lee School of Music and started hiring classmates. Ran it through a decade — two locations, thirty staff at peak, 300+ classes a week.

During the covid shutdown I went back for a second master's in applied analytics with a management concentration. One class left; finishing fall 2026.

Joined Sitemetric in 2020: Data Control Officer, SVP Customer Experience, then Senior Data Engineer, now Director, Strategic Projects reporting to the CEO.

Contact

03 / 03

Say hi.

Happy to talk about data, construction tech, running a services business, or anything I've shipped.