Director, Strategic Projects · Sitemetric

Michael Gilsinan

I analyze operations, uncover insights in data, build the infrastructure to support them, and turn those insights into action. Today, I do that at Sitemetric, building data systems and analytics for an AI-powered construction intelligence platform used on many of the country's largest construction projects. Before that, I launched and scaled a private performing arts education venture, expanding it to two locations in uptown Manhattan and northern New Jersey, delivering more than 300 classes each week with a staff of over 30.

See the work LinkedIn

Work

Three things worth pointing at.

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2020 — present · Sitemetric

Data infrastructure for a construction intelligence platform

Sitemetric helps owners, general contractors, and subcontractors manage projects through real-time data, AI, and connected field operations. Today, the platform supports more than 1 million workers and 16,000 contractors across 40 states. I've helped build the company's data infrastructure—from pipelines and reporting systems to analytics that turn operational data into business decisions. My roles have included SVP of Customer Experience and Senior Data Engineer. Today, I serve as Director of Strategic Projects, reporting directly to the CEO.

Sitemetric

Data infrastructureReportingGTMConstruction tech

2010 — 2020 · Founder

Fort Lee School of Music

Opened Fort Lee School of Music during the second year of my undergraduate studies and grew it to two locations in Fort Lee, NJ, and New York, NY. The expansion included raising capital, hiring architects, and overseeing the full gut renovation and build-out of a street-level Manhattan retail space. At its peak, the school employed 30 teachers and staff, delivered more than 300 classes per week, and produced events at the DiMenna Center, Baruch College, and other venues.

Fort Lee School of Music

FounderTwo locations30 staff300+ classes / week

Map of the New York / New Jersey metro area with orange markers showing where 1,419 students came from, clustered densely around Fort Lee and upper Manhattan. — Where they came from — 1,419 students across the NY / NJ metro.

The same metro map with markers colored by instrument — piano, guitar, and voice the most common — led by 461 piano and 322 guitar students. — Enrollment spanned nine instruments, led by piano, guitar, voice, and violin.

Weekend project · iOS

Stack

A strength-training app I built for myself to support my own workouts while practicing how to ship real products. Built with React Native and Expo, with a Railway backend, RevenueCat for subscriptions, Resend for transactional email, and Xcode for App Store submission. I’m not chasing user growth—the point is to keep exercising, building, launching, and maintaining something end to end.

View on App Store

React NativeExpoRailwayRevenueCatResend

Stack app — workout plan screen with a body map and per-day muscle checklist.

Stack app — the built-in aiCoach answering a training question about rest between sets.

Stack app — weekly volume trend for bench press with an expanded per-set history.

Background

From founding a performing arts education venture to building modern data infrastructure.

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Started college as a performance major at a classical music conservatory in New York City. By my second year, I had founded Fort Lee School of Music and was hiring classmates to teach. Over the next decade, it grew into a music and art school with locations in Fort Lee and New York City, including a street-level Manhattan storefront with its own community performance space.

During the COVID shutdown, I returned to school for a second master's degree in Applied Analytics with a concentration in Management. I have one class remaining and expect to graduate in Fall 2026. I also completed focused Python training in data science, automation, machine learning, and dashboard development.

Joined Sitemetric in 2020 as a Data Control Officer. Since then, I've served as SVP of Customer Experience, Senior Data Engineer, and now Director of Strategic Projects, reporting to the CEO.

Contact

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Say hi.

Happy to talk about data, construction tech, running a services business, or anything I've shipped.

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